WSD recently launched WindsongofSonomaSeniorLiving.com, a new web site for Windsong of Sonoma, a senior living community in Petaluma, California. This was the second site that we built for the ownership group; the other being for WindChime of Marin, a memory care community located in Kentfield, Marin County, CA.
We initially inherited a 3rd party-built WordPress web site so our first job was to setup secure hosting and update WordPress, plugins, and themes. We continued to maintain and market the old Wordpress web site, while we built out the new custom web site.
The new web site benefits from a wealth of new content, especially photos and videos. The community facilities were recently renovated so WSD was retained to conduct several on site video shoots to document the upgrades.
We initially produced a main reel and a tour reel. We continue to shoot and produce ongoing photos and videos, incorporating media into multiple places across the client’s digital footprint including their:
The new web site is programmed in WSD’s Yii implementation, a flexible open-source PHP framework, which enables us to extensively customize web sites, particularly in regards to Content Management System (CMS) feature sets.
The CMS includes generic managers like the Page Manager, News Manager, and Events Manager, but it also includes specifically customized managers for reviews, services, community features, videos, and photos.
In addition to designing, programming and hosting the new web site, WSD also provides ongoing marketing services for Windsong of Sonoma. Our work includes
- Answer Engine Optimization
- Search Engine Optimization
- Paid Advertising – Google Ads and Bing Ads
About Windsong of Sonoma
Windsong of Sonoma features resort-style amenities, a Vibrant Life® program with various activities, and services like housekeeping, dining, and 24/hour staff support. The community offers both assisted living and memory care services. Windsong is located in a convenient neighborhood at 815 Wood Sorrel Drive, Petaluma, CA.
We worked closely with John Beltz, Executive Director, and Kathleen Garber, Senior Director of Sales and Marketing.
