When Jeff Bruno and his real estate team came to us, they weren’t just looking for a fresh coat of paint. They needed a website that could better support how they work, how they market high-end properties, and how they connect with the Danville, CA community they serve.
Their previous site—an older, static HTML build—was quietly holding them back. Content was challenging to manage, their personality wasn’t coming through, and property listings were unintentionally sending visitors away instead of keeping them engaged.
The goal was clear: turn teambrunorealtors.com into a modern, flexible website that felt authentic to the team while solving real marketing and usability challenges.
The Challenges: When a Website Starts Limiting Growth
As their business evolved, the limitations of their old website became harder to ignore.
- Restricted content flexibility. Pages couldn’t be structured or linked the way the team wanted, making it difficult to tell a cohesive story or guide visitors through the site.
- Fragmented property marketing. Each high-end listing lived on its own standalone website, meaning visitors who clicked a property were effectively leaving the main site with no clear path back to view more listings.
- Missing personality. The team’s approachable, community-connected culture—and their deep ties to Danville—were barely visible.
These challenges affected not only aesthetics but also engagement, brand consistency, and the overall user experience.
The Solution: A Custom Real Estate Site Built for Flexibility, Personality, and Performance
We approached this project as both a design and an infrastructure upgrade, ensuring the new site would not only look better but also work better for years to come. We replaced the static HTML site with our custom, proprietary CMS, giving the team complete control over their content without relying on a developer for everyday updates.
With this system, the team can easily:
- Add and reorganize pages
- Update team bios, contact information, and photography
- Manage content across the site in a way that supports their marketing goals
After the initial CMS walkthrough, the client was confidently navigating the system and making updates on their own, which is exactly what we aim for with every build.
A Custom Visual Design That Feels Personal
For this project, template designs weren’t an option. Team Bruno wanted a site that balanced professionalism with approachability; something that reflected both their 40+ years of expertise and their genuine connection to the Danville community.
The custom design accomplishes this through:
- Thoughtful color choices and typography that are unique to Team Bruno
- Photography that highlights both the team and the character of Danville
- A layout that feels modern, human, and unmistakably non-templated
One key inspiration was MichaelShower.com, a site the team admired for how clearly it expressed personality and community involvement. That same “un-templatey” essence guided our creative direction here.
To further anchor the site locally, we also created a custom neighborhood map of Danville, complete with original community content and curated imagery. This feature reinforces the team’s deep local knowledge while providing genuine value to visitors exploring different areas.
Keeping Visitors Engaged with Centralized Property Pages
One of the most impactful improvements is how property listings are now handled. Previously, each listing lived on its own separate website. While visually impressive, this approach unintentionally broke the user journey. Visitors would land on a property site with no easy way to return and explore additional listings.
We solved this by building robust property detail pages directly within the main website. Now, each listing includes the same rich content and features as the former standalone sites, but visitors can seamlessly move between multiple properties without opening new windows or getting lost. Additionally, the team maintains a cohesive brand experience across all listings.
For marketing purposes, the team can still reserve unique domain names for individual properties. Those domains simply point to the corresponding property page within the main site. This method preserves marketing flexibility while keeping traffic where it belongs.
The Impact: Turning a Website into a True Business Tool
The new website gives Team Bruno a platform that finally works in their favor. It’s easier to manage, more engaging for visitors, and far better aligned with who they are as professionals and as members of the Danville community.
Most importantly, the site now:
- Keeps potential buyers engaged longer
- Presents listings in a cohesive, intuitive way
- Reflects the team’s unique personality and local expertise
This project is a great example of how thoughtful design and smart technical decisions can transform a website from a basic online presence into a tool designed to support business growth.
Looking to showcase your real estate or business in a truly unique way? Let’s build a custom website that blends standout design with user-friendly functionality. Contact WebSight Design today for a personal consultation!
